I published a survey here last week seeking to understand how the Internet has influenced consumer behaviours. I’ve had just under one hundred responses so I’m going to leave the survey open for a while longer in order to increase the validity of the results. That being said, the results so far are rather interesting:
100% of respondents either completely agree or somewhat agree that as consumers today they are more informed in their purchase and media consumption decisions. At the other end of the spectrum, just over half of respondents say that the Internet has made them less loyal to fewer big brands.
These are the actual statements that were presented:
The survey remains open for a few more days so please take a minute to complete it: