If like me, you’ve been struggling to find a decent way to easily and quickly create video content to support your social media activities then the Flip Ultra HD digital camcorder is the perfect tool for you.

Having seen Bord Gais’s fictional Young Kubrick and the very real Boards.ie’s Darragh Doyle sporting a Flip recently I was happy that this was probably going to be  £130 well spent.

The Flip captures up to two hours of high-definition video that is easily transferred, using the built-in USB stick, to your computer. The device also recharges via the USB. No wires! Furthermore, because it records in HD, you can take really high quality still photos from the captured video.

My Flip arrived on Friday so I took it for a spin yesterday sailing with a few friends. This is the video footage I captured and very quickly compiled using Windows Media Maker:

And here is my very quick synopsis of the Flip:

If you are interested in how to effectively integrate video and audio content in your social media activities pop along to the IIA’s  Video and Audio seminar this Thursday afternoon. Register here using the discount code “SocialApril” for a 20% discount,