The Dublin Web Summit which took place on Friday last in Ballsbridge was one of the better conferences I’ve attended in the past few years. A fast-paced programme resulted in an amount of information and opinion imparted by an excellent line up of Irish and international speakers.

rick-kelly-facebook-dublin-web-summit

Facebook's Rick Kelley talking about social connections at Dublin Web Summit

Someone commented early in the day that you could not possibly say anything meaningful in a one hundred and forty character tweet. I beg to differ and here is a snapshot of some of the insightful / questioning tweets from throughout the day. There was probably a dozen or so people tweeting from the event and with many others interacting online, in the end there was close on 1,000 tweets from people using the #dws hash tag.

I’ve selected the tweets that got the most re-tweets, or that I particularly liked. For context on some of the names referred to check out the speaker list. I was tweeting on the day using my alter-ego at @fbd_ie.

On social media:

  • Anton Savage says “social media overtakes porn… shame the national papers went for that angle” – @tweetminster:
  • Cochrane says “social media isn’t just ‘we need Twitter’ or ‘we need Facebook’ that fails as a strategy” –@tweetminster:
  • You remember 90% of what you read, hear and interact, hence the importance of social networking, Niels Thogersen – @ianmcleary
  • @RishiSaha “you have to look at success in a different way, be comfortable with success being purely digital” – @tweetminster
  • Listen to the conversation even if you’re not going to tweet yourself – @dermotcasey:
  • Why social media? EU parliament is “a distant institution using it to show there are humans behind the Brussels machine” – fbd_ie
  • British guys saying email remains most powerful campaign tool – everyone has it. Social media part of wider communications strategy. – NoreenBowden

On changing communications models:

  • “Relate and engage. Don’t try and control” says @davidcochrane –  @dermotcasey:
  • “None of this works in theory but it works in practice” says @marklittlenews quoting Jimbo Wales – @dermotcasey
  • Are traditional brand values being replaced by brand personalities? – @fbd_ie
  • As brands become more personable, audiences become more forgiving to their mistakes – nick from profero – @dscanlon
  • Brands are socialised on the Internet, not broadcast. – Nick Blunden. True. – @fbd_ie
  • Nardelli “people say they’re scared of losing control of the message, but do they really believe they control it now?”- @tweetminster

On traditional media:

  • Julian March, Sky News “we can go places the BBC can’t go… it’s partly to do with our attitude to risk” – @tweetminster
  • Jimmy Leach, Indy – “Everyone saying journalists are the trusted brand. When did we start trusting journalists?” – @NoreenBowden
  • Clark “The economic model for journalism may be declining but the need for journalism is not” – @tweetminster
  • “Mobilisation againt Jean Sarkozy appt or Polanski, was massive on Twitter…after 4 days old media was forced to follow” @tweetminsterSemar_paris
  • @marklittlenews talks about knowing more about Iran protests via twitter than journalists on the ground. His twitter tipping point – dermotcasey.
  • Julian March, Sky “advertisers are interested in big numbers, not smaller audiences that are hugely engaged” – @tweetminster
  • Ian Douglas (Telegraph): it’s a great time for journalism. Papers may go under, but media groups are OK – @stctweets
  • Biggest twitter followers are people you either love or hate. Big personalities rule. – a dilemma for blogging journalists – Iain Dale – NoreenBowden

On politics:

  • AudioBoo: Blogger @iaindale on new media & cross party consensus http://boo.fm/b73240@tweetminster:
  • A list of 90+ local Irish politicians on Twitter http://bit.ly/2u3DEL @lexia @mickfealty (@paddycosgrave) – @dublinwebsummit
  • Thorgersen “social networks can engage citizens for active democracy on a daily basis, not just campaigns” – @tweetminster
  • Cochrane says politicians don’t want to engage here as they’ll have to answer questions. Contrast with UK <sounds true –  @NoreenBowden
  • Disciplines and responsibilities of government make it hard to use social media. Human is fine, but people need action.- @stctweets
  • Estonia : they’re crowdsourcing laws. Wonder what that would do to NAMA 🙂 –  @dermotcasey
  • “Obama example is tired [social media impact] the political success was face to face coffee mornings” @Hammersley
  • Hammersley again: if government REALLY used social media, it couldn’t function – too many mad people! – @stctweets
  • More Hammersley: social media emerged from a North Californian mindset. The world isn’t all like that. – stctweets
  • Hammersley: Social media tools are value neutral. Useful for dictators and extremists too. Don’t expect them to bring democracy. – stctweets
  • Iain Dale skeptical of twitter as political tool -but for breaking news “a fantastic thing”. Huge media instutions brought to book – NoreenBowden

On Eamon Ryan:

  • Eamon Ryan “..to save the planet from catastrophic climate change..have to use..Internet..as a comms mechanism” – @tweetminster
  • Quantum leaps in efficiency using comms & networking technologies to prevent climate change is reason Min. for Comms is here! – @fbd_ie
  • If we reduced Ryan’s remarks to 10 seconds, what would most people remember? “wibbly wobbly wonder” gets my vote – @dscanlon
  • AudioBoo: Irish Minister Eamon Ryan on telcos & clim change http://is.gd/4I33Q@Tweetminster

On Facebook:

  • Rick Kelley of Facebook attributes the international growth of Facebook to their crowdsource translation model – @localization
  • Average of 2 visits per day and 50% return daily Facebook – dermotcasey
  • How engaged are users. Average of 25 minutes per day on Facebook – dermotcasey
  • Facebook larger in Europe than in the US. 96M in Europe – dermotcasey
  • Rick’s mom joined Facebook in 2009. Powerful message. 1.1m Irish people were on FB last month. 65% of online users.- fbd_ie

On Google:

  • 50% of people don’t know first few links in Google are paid ads. 50% of people think top link (an ad) is best company – @dermotcasey
  • Anthony Quigley Digital Marketing Institute talking SEO. No one in Ireland using Yahoo or Bing. Focus on Google – @dermotcasey
  • http://twitpic.com/nj4f3 – Google’s roadmap for survival of the fastest (Ronan Harris) – @tweetminster
  • Ronan Harris, Google sales manager: Adoption cycle for new media: technology-content-users-advertising – stctweets
  • Ronan Harris, Dir online sales NEu, Google “we’re seeing 2 revolutions, in tech and advertising” – tweetminster
  • Google heatmap shows where people look – ads at RHS of screen mostly ignored. Can be niche business – dermotcasey
  • Google forcing people to be very specific in what they search. Get the keywords right “digital marketing course” or “online marketing” – dermotcasey
  • Mapping for Google switched on in May – changes the results for seaches important to remember this happening all the time – dermotcasey

On Twitter:

  • March “90% of Twitter activity is retweets…our job on all new media is to filter that out” – @tweetminster
  • Chances of being retweeted rise dramatically (3x) if a link included. –  @stctweets
  • Twitter Ethics… Simple… Am I being polite. – @darraghdoyle –  markisgo
  • Have twitter landing page linked from the Web Link on Twitter – great idea from @krishnadedermotcasey
  • Twitter: “just becuase you can, doesn’t mean you should” (use for your business). What a sensible woman Krishna De is. – localization
  • Understand what you want before using twitter – dermotcasey
  • Have noticed at conferences in last 2 weeks it is no longer rude to Twitter or take pics while talking on stage. – NiallHarbison

Best of the Rest:

  • Harris “3m people in the uk purchased something online on Xmas day 2008” – @tweetminster
  • Jim Miley: Myhome.ie were partly responsible for driving change towards Web in Ireland –@dscanlon
  • Mobile & smartphones current turning point – @dermotcasey
  • We are in disruptive stage. Big opportunities for new small players to break through. Good question from @dermotcasey@fbd_ie
  • Rishi Saha “only 3.1% of YouTube vids get more than 1000 views” – @tweetminster:
  • Evian internet-only advertising: 58 million views. Brand preference +9%. Bit scary. Very successful. http://tiny.cc/O7Tq4@stctweets
  • Which button would you press: “Donate” or “Donate now”? Obama switched to the latter and saw the difference – @stctweets
  • 5 users find 85% of problems on your website – Paddy Cosgrave. Lots of practical, easy to use info in this talk. – @NoreenBowden
  • All panelists: websites should cut the crap. Keep it simple! Give clients what they want and need. –  @stctweets

I really enjoyed pulling these insights together so I hope you’ve enjoyed themhere too. If I’ve got any of the attributions incorrect please let me know.

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