Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better. This is how Marta Kagan begins this impressive presentation on social media. If you’re in marketing, PR or run your own business and want to understand why to bother with social media then this is worth at least five minutes of your time:

The line that struck me most here was “stop thinking ‘campaigns’ and start thinking ‘conversations'” – how true. We’re talking about a new type of business to consumer communication afterall.

Thanks to Joe Hussey for bouncing this on to me.