I wrote a post recently identifying the top websites that Irish people are visiting these days. Now Fergal was wondering which were the top Irish-owned websites and in fairness it’s a very good question. I reviewed the Alexa list again and the following are the Irish websites that appear in the top 100 websites that Irish people visit most regularly.

If you’re into stats then here are the numbers; only 24 of the 1oo most popular websites in Ireland are Irish. They are:

  1. RTÉ.ie (overall 13th in Alexa’s top 100 that Irish people visit)
  2. aib.ie (16th)
  3. daft.ie (17th)
  4. boards.ie (18th)
  5. irishtimes.com (25th)
  6. independent.ie (29th)
  7. eircom.net (30th)
  8. Bank of Ireland’s 365online.com (31th)
  9. O2online.ie (32nd)
  10. aerlingus.com (38th)
  11. ryanair.com (44th & 49th)
  12. gumtree.ie (48th)
  13. carzone.ie (52nd)
  14. vodafone.ie (53rd)
  15. donedeal.ie (58th)
  16. paddypower.com (65th)
  17. met.ie (67th)
  18. fas.ie (71st)
  19. meteor.ie (72nd)
  20. entertainment.ie (74th)
  21. jobs.ie (75th)
  22. askaboutmoney.com (87th)
  23. lotto.ie (90th)
  24. myhome.ie (99th)

The definition of Irish I’ve used is a little loose. We’re including websites here where the company is headquartered in Ireland or primarily serves people in Ireland. Three websites that I decided to omit from the list are the .ie versions of  foreign-headquartered multinationals;  Google.ie (1st), eBay.ie (15th) and ticketmaster.ie (86th). I’m open to sticking them back in if there’s enough of a protest.

Takeaways? Well there are a lot of long-standing Irish websites on the list. The broadcast and print media outlets are very dominant and continue to be amongst the most relied on sources of information for Irish consumers.

However the boards.ie website sitting in fourth place is actually quite phenomenal. Here is a website that started from very humble beginnings and has grown organically and still doesn’t appear to have a strong commercial aspect. This is in spite of it  now being owned in large part by the brothers-Fallon who are also responsible for daft.ie sitting in number three spot. The Fallons have some hot property between these two websites. FYI, boards.ie now has a blog.

The banks, airlines and mobile phone companies are dominating the big-business representation in the list, however gambling also features strongly with PaddyPower and Lotto.ie in the top 100. The impact of the recession is perhaps to be found with fas.ie making its way into the list.

While the most popular social media websites in Ireland are not indigenous it is noteworthy that a quarter of the most popular Irish websites (6 out of the 24) are predominantly peer-to-peer in nature. These sites are daft.ie, boards.ie, gumtree.ie, carzone.ie, donedeal.ie and askaboutmoney.com.

While only 24 out of the top 100 being Irish seems like a small number and could be interpreted to suggest a weak Internet business community here, I think it is more a reflection of the outward looking nature of Irish Internet consumers. This is good for us all as we can learn from the best of the best beyond our own shores and thus ensure that we continue to improve what we do locally.