It started on Twitter where Darragh told us about the fact that the new U2 video that was supposed be launched exclusively on independent.ie was already available online.

He linked us to his brilliant blog for more information and then actually (he’s such a tease) gave us the link to onto Jaime Andres Rodriguez’s Facebook page where you can exclusively watch the video.

It might be breaking a few copyright laws and may not last long, so head over there quickly to view. Its a brilliant video.

Social Media 1, Traditional Media nil