Irish Business Bloggers Survey – Have you taken it yet?

The business bloggers survey has been collecting responses for a couple of weeks now and we have had several dozen responses so far. Some interesting results include:

  1. 85% of respondants use blogs to present a more human face to their business, with less than half seeing it as a means to get feedback from their customers on products and services.
  2. 70% of business bloggers judge the success of their blogging activities on positive customer feedback with just on 1 in 5 expecting actual sales to come from their blog.
  3. 90% of blogs are targetted at potential clients and customers, however other bloggers and journalists are also important audiences for business blogs.

Have you taken the survey yet? If not, please do so before Friday next, 30th January. We are hoping to finalise the business blogging whitepaper very soon and putting a little science around how Irish businesses are already using blogs will ensure that we give the best advice. The more responses the better. Thanks for your time.

5 thoughts on “Irish Business Bloggers Survey – Have you taken it yet?

  1. Just curious if the White Paper deals enough with professional ethical issues like those present in – clearly not ‘funny’ for somone …

    What will the IIA do to ensure that Irish SME’s business are not pillaried by soi-dissant heros of the blogisphere ??


  2. @sheila: You seem to be pointing to a twitter conversation and follow up comments which were published on Mulley’s site. IMHO there’s little in that conversation that you wouldn’t hear in the pub..

    If a business puts itself out there in terms of a blog or twitter or whatever, they have to accept that they are opening themselves up to these type of conversations. Any good business will accept that and deal professionally with fair criticism. Personal abuse, of course, is another matter. From my brief reading of the Mulley thread you link to (if I have the correct one) the woman brought it upon herself by bringing up Mulleys use of C U Next Tuesday as a profile URL. There’s a lot worse stuff on the interwebs than DM’s profile acronym…

    And if an Irish SME feels that it has been pilloried, then their representative should address this in commentary or on their own blog. Or do you think that opinion should be dissallowed by the IIA.


  3. Sheila, it appears your early steps into blogging have not gone too well – I’m genuinely sorry to hear that. The Social Media Working Group is certainly trying to encourage more Irish businesses to use blogging as part of their communications activities.

    It is not traditional PR and the rules are different, so it is easy to make mistakes and then sometimes to compound them with others. The power of blogging for businesses is that it does give you the opportunity to “have your say” and “get your point across”.

    By being transparent and open in your approach the wider public will give you respect for that. By not interacting you are certainly losing the opportunity to take back control of your brand online.

    I would be interested to hear what advice you think we should give SME’s starting out. Many have found it very useful in building their profile online. Clearly others have found the opposite. What pitfalls should be avoided?


  4. Bredan, I appreciate that it is vital in the present financial climate that Irish business, especially SME’s, use all avenues available to communicate with the customer and the public at large, however it is clear to me at least that there are barriers to using some of these digital mediums; eg geographically specific egocentric cohorts on Twitter for example,acting as a detractor and a deterient.

    In my own political & professional career I have found that the turning point in these scenario is often brough about via transparancy; when ‘everyone’ knows what to expect. And when those with, to use a Buddhist term ‘right mind’ make a concerted effort to ensure safe passage for those who can not ensure it for themselves. I ran for election on a ‘heroin ticket’ in the North Inner City for this very reason. The ‘right; to be treated with respect and dignity is the cornerstone of the Geneve Convention; perhaps its time it became enshrinmed in digital communication.


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