As part of the work of the IIA’s Social Media Working Group we decided to undertake a survey among businesses that are blogging in Ireland.

The survey is now available and we would welcome responses from anyone who is blogging on behalf of their business in Ireland. Many are agreed that there are significant opportunities for business who engage with blogs and bloggers. It is time to try and quantify this.

The results of the survey will be made available to all and any individual blogger who responds to the survey will be featured as a case study in our soon to be published white paper on blogging – with the blogger’s permission of course.

I’ve just completed the survey myself and it takes less than 10 minutes to complete. So whether you are blogging as part of a sole-trader business or working for an organisation employing hundreds, please take the time to give us your input.