1998, short for weblog (which is attested from 1994, though not in the sense ‘online journal’), from (World Wide) Web + log. Joe Bloggs (c.1969) was British slang for “any hypothetical person” (cf. U.S. equivalent Joe Blow).
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Published by Brendan Hughes
Passionate about leading consumer-focused organisations through digital transformation to deliver sustainable commercial growth. View all posts by Brendan Hughes
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