The Internet is now ubiquitous. One result is massive customer migration from traditional distribution channels to web and mobile. This presents both significant challenges and many opportunities for businesses today. My passion is helping business be successful in this new world.
Originally from Ireland, I moved to Gibraltar in 2011, to take up a position with etruvian, an innovative company that incubates and grows global education communities. etruvian’s first venture, PokerStrategy.com is today the world’s largest education community for online poker with over 6 million members across 19 languages. Recently we launched tradimo, a global trading community, focused on helping make it easier to start trading online.
I have been deeply involved in the Internet industry for over twelve years, helping enterprises devise and implement their e-commerce, online marketing and social media strategies. In both FBD Insurance and Vhi Healthcare I was responsible for establishing web channel distribution and consumer engagement activities, which delivered significant sales volumes and increased customer retention.
I founded the Irish Internet Association’s Social Media Working Group, exploring how Irish business can use social media to support their sales, marketing, customer services and public relations objectives. In that role, I published the first official guide to business blogging in Ireland. I have also founded the e-Commerce Innovation Forum, a round table discussion forum aimed at providing a peer network for senior e-commerce professionals in the Irish marketplace.
