Comments on: Social Media Tactics for Continued Engagement

By: Brendan

Brendan — Tue, 06 Apr 2010 21:29:44 +0000

Not sure it’s my colour.

By: Damien Mulley

Damien Mulley — Tue, 06 Apr 2010 18:25:22 +0000

Nice lipstick dude.

By: Padraig McKeon

Padraig McKeon — Sat, 03 Apr 2010 20:56:45 +0000

Agreed and indeed we here in Ireland would be seeing that more quickly were we not constrained by infrastructure, or lack of it… but that is a whole other bag of frozen peas

By: Brendan

Brendan — Sat, 03 Apr 2010 15:35:22 +0000

Padraig, you’re right about it not all being social media. But social media has certainly been a catslyst for shifting dynamics – coupled with an ever increasing mis-trust of big business and the proliferation of spin over the past decade or so.

Social media is an enabler for more empowered consumers and citizens. The particular tools (Twitter, Facebook etc) are incidental and will come and go, but the activity of using the Internet to have our voices heard is here to stay and will only become more pervasive. PR people are, like everyone else, beginning to realise this.

By: Padraig McKeon

Padraig McKeon — Sat, 03 Apr 2010 14:34:29 +0000

Brendan,

I’m afraid that your last point is all too correct and critically as you say – from both ends. Your point about ‘control’ is well made and the mindset driving that is what will resist change, but the world of PR will be changed, whether it has its hand up for it or not.

That said, it won’t end up being all social media or technology driven either. That is just one tool or strand of having an effective two way interaction with the end audience, whomever that might be.

By: Brendan

Brendan — Fri, 02 Apr 2010 18:45:44 +0000

Hi Padraig. It is fair to say that the PR industry have been reluctantly dragged into dealing with social media. The movement towards transparent open conversations about brands is in fundamental opposition to the traditional PR perogative to “control” the message. People like yourselves are rare and even at that the relationship between PR professionals who get it and the online community are often strained. I perceive a greater sense of threat rather than opportunity; on both sides.

By: padraigmckeon

padraigmckeon — Fri, 02 Apr 2010 17:18:40 +0000

Brendan, all good advice. It may surprise some to see that the point re PR needs to be made but it is absolutly true. It’s a pretty cliched, oft repeated point that ‘technology’ and ‘social media’ have changed / will change PR. IMO, many who say that have not the slightest clue as to ‘how’ it will change or even really ‘why’. For those of us that operate in that world that is both a threat and an opportunity.

By: Brendan

Brendan — Fri, 02 Apr 2010 14:53:26 +0000

Hi Ross. It is interesting to see how sometimes even the biggest brands can get the basics so wrong. There really are no excuses anymore as the lessons are well documented.

Thanks for stopping by.

By: Ross Simmonds

Ross Simmonds — Fri, 02 Apr 2010 12:42:58 +0000

Brands always have this question when they move over to the dark side. More specifically, Facebook. The most recent Social Media blunder is the story of Nestle and while they originally dropped the ball on some of these tactics they’re beginning to turn things around (or at least trying). I think that these tactics are six solid tips for any brand or marketer looking to have continuous engagement with their followers/fans. Copy, Paste, Print.

Solid work Brendan.

By: Brendan

Brendan — Fri, 02 Apr 2010 09:36:17 +0000

When you forget about the people you are already starting from the wrong place and destined to fail. Coffee is always good. Will dm.