Comments on: Optimise for Conversions http://brendanhughes.ie/2010/02/13/optimise-for-conversions/ brendanhughes.ie Thu, 05 Jan 2012 07:18:25 +0000 hourly 1 http://wordpress.com/ By: Caelen http://brendanhughes.ie/2010/02/13/optimise-for-conversions/#comment-2381 Mon, 15 Feb 2010 09:48:12 +0000 http://brendanhughes.ie/?p=901#comment-2381 @niall In our case we aimed to reduced bounce by making the relevant information more visible to the user by moving the content up the page and ensuring the relevant information was above the fold.

]]> By: Niall Fagan http://brendanhughes.ie/2010/02/13/optimise-for-conversions/#comment-2378 Sun, 14 Feb 2010 21:03:55 +0000 http://brendanhughes.ie/?p=901#comment-2378 I’m always sceptical about the bounce rate, while I appreciate they increased their conversions is it possible that by tweaking the site they made it more difficult for users to find what they were looking for, hense the extra time in the site.

]]> By: Caelen King http://brendanhughes.ie/2010/02/13/optimise-for-conversions/#comment-2375 Sat, 13 Feb 2010 14:01:40 +0000 http://brendanhughes.ie/?p=901#comment-2375 Through most traditional sales channel you get consistent feedback from your potential customers. In the case of direct sales you get it directly from the customer and if your experience isn’t right then your sales staff with let the rest of the company know. If you use a distribution network you still get the feedback, albeit through an intermediary.

However if you are going to do business on the web, just about the only feedback you are going to get is through metrics. If you don’t have them then it like trying to do business being deaf and blind to your customers.

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