Top Irish Websites
There has been plenty of comment over the past week on which are the top Irish websites and how can we find accurate ways to measure activity. Who this most benefits of course is advertisers and marketing agencies. Comscore it seems uses a panel of 2,000 Irish Internet users. While this has it’s disadvantages one alternative being suggested will never happen – that companies allow third parties access to their log files. In the early days of the Internet companies freely shared their user data, but the online competitive landscape has shifted and this has long since ceased.
In the age of Web 2.0 it does seem that user-generated stats are probably the most reliable and hence the role of sites such as Alexa which invite users to download a toolbar on their browser which feeds information back to Alexa. Damien Mulley points out in today’s Tribune that because so few Irish people have these toolbars then small numbers can skew the data. Seems like more of use should get use these toolbars to equalise things out.
Alexa’s Top Irish Websites has quite a different flavour to Comscore’s and gives a strong sense of the diversity that exists in Ireland. Feels a little less like the advertiser’s dream list than Comscore’s does.
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Brendan Hughes is an e-commerce, Internet marketing and social media strategist who helps large and mid-sized companies achieve success online. 






can we link together?
Hi Brendan,
I looked at the top Irish websites thinking I would educate myself on useful websites. Was disappointed to see porn sites were included. I think they should not be included as they are a complete insult to women – and men for that matter. My first time to visit your blog. I am over 25 so not used to blogs!
Mary
Hi Mary. Welcome to the world of blogging. I’ve just checked out Alexa’s link above and see that I need to update it (which I’ve now done).
The top 20 Irish websites today (April 200) don’t contain any porn sites:
google.ie
google.com
youtube.com
yahoo.com
live.com
facebook.com
bebo.com
wikipedia.org
msn.com
blogger.com
google.co.uk
bbc.co.uk
rte.ie
ebay.ie
daft.ie
aib.ie
partypoker.com
myspace.com
nasza-klasa.pl
orkut.com
Thank you Brendan! Only saw this now! (not much of a blogger)